Edwin Njenga: B2B Media & Events Marketing Professional & Strategist

Transforming Complex B2B Audiences into Engaged, High-Value Communities.

Event Strategies

Creative approaches to enhance B2B event marketing experiences.

A bustling indoor event with people walking and interacting around various booths. The room has a modern design with bright lighting and geometric carpet patterns. Several informational materials and promotional stands are visible, indicating a possible career fair or exhibition.

Digital Campaigns

I fuse precision targeting with creative storytelling—running hyper-segmented LinkedIn and programmatic ad campaigns, nurturing prospects through marketing-automation workflows, and layering SEO-rich thought-leadership to keep our events on every buyer’s radar. By mapping intent data to persona-specific content and A/B-testing everything from subject lines to landing-page UX, I consistently lower CPL while scaling registrations and driving year-round engagement for our B2B conferences and summits.

A bustling exhibition hall filled with people attending a financial conference or trade event. Prominent displays and booths from companies like Scope Markets, Daman Markets, and Hantec Markets are visible. Attendees are engaged in conversations, networking, and exploring the offerings and information provided by the exhibitors.

Brand Development

I build brands that act as the north star for every touchpoint, name, narrative, visuals, and voice so our events cut through the noise and feel instantly credible to time-poor decision-makers. By distilling a sharp value proposition into a consistent, emotion-led identity, I turn one-off conferences into trusted platforms that audiences come back to year after year, sponsors pay a premium to join, and internal teams rally behind. In short, a cohesive brand isn’t window dressing, it’s the multiplier that transforms smart tactics into sustainable, scalable growth.

Work Experience

With more than a decade of B2B media and events, I’ve not only planned, promoted, and perfected campaigns that turn niche audiences into high-value communities but also launched inaugural summits from a blank sheet and revived once-failed conferences into profitable, must-attend fixtures. My 10+ year track record spans full-funnel strategy from data-driven audience acquisition and multi-channel content programs to on-site experience design and post-event amplification, delivering measurable gains in pipeline, retention, and brand equity for global tech, finance, healthcare, and professional-services clients. Seasoned in both managing projects as well as people.

Experience

Head of Marketing

Center for Financial Professionals

Sep 2023 - Present

Set the marketing vision and go‑to‑market strategy for CeFPro’s 20+ global risk conferences and the CeFPro Connect digital platform, achieving 23% year‑on‑year delegate growth.
Introduced scalable processes for non‑event marketing initiatives (whitepapers, webinars and digital reports), generating £300 k in incremental profit within 12 months.
Lead and develop a team of six marketers; introduced an OKR framework that halved campaign cycle times and lifted marketing‑qualified‑lead volume by 35%.
Implemented a test‑and‑learn programme across email, paid social and web journeys, boosting email open rates by 17% and reducing cost‑per‑acquisition by 22%.
Partner with Product, Design and Sales to shape value propositions and sponsorship packages, helping grow sponsor revenue 18%.
Oversaw the integration of Pardot with Salesforce and championed data‑mapping improvements that enhanced segmentation accuracy and reporting confidence

Senior Marketing Manager

Mark Allen Group - Won employee of the year 🏆

Mar 2022 - Sep 2023

Owned end‑to‑end marketing for a £4 million healthcare events & media portfolio, increasing average attendee numbers by 19% within one year.
Spearheaded seven rebrands and launched two new conferences from concept to sell‑out, all delivered on time and under budget.
Developed Looker performance dashboards adopted across the group after demonstrating a 4.7% uplift in click‑through rate.
Collaborated with internal creative, sales, and editorial teams to ensure consistent brand messaging and maximise lead conversions.
Delivered client workshops and presentations that secured repeat sponsorship deals and upsells worth £500k.

Senior Acquisition Manager

Haymarket Media Group

Apr 2021 - Mar 2022

Managed a £1.2 million marketing budget and a Marketing Executive to deliver three flagship medical events, beating delegate targets by 14%.
Introduced agile sprint planning to accelerate campaign optimisation, increasing MQL‑to‑SQL conversion by 12%.
Partnered with Product and Operations on new digital revenue streams, contributing 9% incremental profit.
Produced detailed performance updates for the C‑suite, aligning marketing activity with commercial objectives.

Get In Touch

Connect with Edwin Njenga for marketing insights and opportunities in B2B events and conferences.